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Full Schedule

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Full Schedule

  • Tuesday, February 3, 2026
  • 7:30 AM - 6:00 PM PT
    Registration & Member Services Open
  • 7:30 AM - 6:00 PM PT
    WSWA Members Lounge Open
  • 8:00 AM - 9:30 AM PT
    Brand Battle & Breakfast
    Main Stage
  • 8:00 AM - 6:00 PM PT
    Welcome Lounge Open
  • 9:00 AM - 5:00 PM PT
    Pronghorn Lounge
  • 9:00 AM - 5:00 PM PT
    Tequila Adictivo Lounge
  • 9:30 AM - 5:00 PM PT
    Access HQ Open (Exhibit Hall)
  • 9:30 AM - 5:00 PM PT
    Freeman Product Distribution Center Open
  • 9:30 AM - 5:00 PM PT
    Hub Activities Open
  • 10:00 AM - 10:30 AM PT
    AI for the Next Era of Distribution: What's Real, What's Next, and What to Do Now
    LIVE Stage Speaker: Nick Pericle – Tenexity
    LIVE Stage
  • 10:00 AM - 10:30 AM PT
    Supplier Cloud Meetup
    HQ Connect
  • 10:00 AM - 5:00 PM PT
    SipSource Data Center
  • 11:00 AM - 11:45 AM PT
    Wholesaler Power Hour: What Wholesalers Really Think About Intoxicating Hemp
    LIVE Stage Speaker: Sara Harmelin – Allied Beverage Group, LLC
    LIVE Stage Speaker: Lacey Sadoff – Badger Liquor Co, Inc.
    LIVE Stage Speaker: Justin Ashby – Southern Crown Partners
    LIVE Stage
  • 11:00 AM - 12:00 PM PT
    Nick Pericle Advising Session
    HQ Connect
  • 11:30 AM - 12:30 PM PT
    Shaking Things Up: Building the Perfect Pisco Punch
    Mixologist: Tony Abou Ganim
    HUB
  • 12:00 PM - 12:30 PM PT
    Leaders in Conversation: David Trone & Charlie Merinoff on New Industry Frontiers
    LIVE Stage Speaker: Charlie Merinoff – Breakthru Beverage Group
    LIVE Stage Speaker: David Trone – Total Wine & More
    LIVE Stage
  • 12:00 PM - 1:00 PM PT
    Lunch
  • 12:00 PM - 5:00 PM PT
    Main Street Suites Open
  • 1:00 PM - 1:30 PM PT
    Inside the Minds of On-Premise Operators
    LIVE Stage Speaker: Gary Gruver – Marriott International
    LIVE Stage Speaker: Joe Haro – The Tao Group
    LIVE Stage Speaker: Constantin Alexander – Lev Group
    LIVE Stage Speaker: Chris Adams – Ellis Adams Group
    LIVE Stage
  • 1:00 PM - 2:00 PM PT
    National Tax Agency of Japan Tasting
    HQ Connect
  • 1:30 PM - 2:30 PM PT
    Making the Menu: What Makes a Brand Cocktail-Friendly
    Mixologist: Michael Page
    HUB
  • 2:00 PM - 2:30 PM PT
    The Power of Stories in a Blurred-Category World
    LIVE Stage Speaker: Courtney O'Brien – The Outlier Initiative
    LIVE Stage
  • 2:30 PM - 3:30 PM PT
    Flavor First: Classic Structures, Modern Pairings, and What’s Trending Now
    Mixologist: Natalie Migliarini – Beautiful Booze
    Mixologist: James Stevenson – Little Lane Media Productions
    HUB
  • 3:00 PM - 3:30 PM PT
    From Trend to Tier: How Non-Alc Strengthens the Three-Tier System
    LIVE Stage Speaker: Rachel Martin – Cofounder, Author and Lead Instructor AFNA Wine Certified™
    LIVE Stage Speaker: Chad Lapp – Opici Family Distilling
    LIVE Stage Speaker: Emily Heintz – Sèchey
    LIVE Stage Speaker: Esther Park – InvestBev
    LIVE Stage
  • 3:00 PM - 4:00 PM PT
    Best in Show Wine & Spirits Tasting
    HQ Connect
  • 3:00 PM - 5:00 PM PT
    TASTE Set-Up
  • 3:30 PM - 4:00 PM PT
    Flavor in Focus: A Zero-Proof Tasting Experience
    LIVE Stage
  • 5:30 PM - 7:30 PM PT
    TASTE
    Reception