Skip to main content
Toggle navigation
Login
Search
Home
Icon Legend
This session is not in your schedule.
This session is in your schedule. Click again to remove it.
Full Schedule
Home
Full Schedule
All Days
Sun, Feb 1
Mon, Feb 2
Tue, Feb 3
Wed, Feb 4
Full Schedule
Type here to filter the list
Tuesday, February 3, 2026
7:30 AM - 6:00 PM
PT
Registration & Member Services Open
7:30 AM - 6:00 PM
PT
Registration & Member Services Open
Location: Forum Pre-Function
7:30 AM - 6:00 PM
PT
WSWA Members Lounge Open
7:30 AM - 6:00 PM
PT
WSWA Member Services Lounge Open
Location: Forum Pre-Function
8:00 AM - 9:30 AM
PT
Brand Battle & Breakfast
Main Stage
8:00 AM - 9:30 AM
PT
Brand Battle & Breakfast
Location: Forum Ballroom
Main Stage
8:00 AM - 6:00 PM
PT
Welcome Lounge Open
8:00 AM - 6:00 PM
PT
Welcome Lounge Open
Location: Forum Pre-Function
9:30 AM - 5:00 PM
PT
Access HQ Open (Exhibit Hall)
9:30 AM - 5:00 PM
PT
Access HQ Open (Exhibit Hall)
Location: Summit Ballroom
9:30 AM - 5:00 PM
PT
Freeman Product Distribution Center Open
9:30 AM - 5:00 PM
PT
Freeman Product Distribution Center Open
Location: Summit Pre-Function 4 Built In Desk
9:30 AM - 5:00 PM
PT
Hub Activities Open
9:30 AM - 5:00 PM
PT
Hub Activities Open
Location: Hub (Summit Ballroom)
10:00 AM - 10:30 AM
PT
AI for the Next Era of Distribution: What's Real, What's Next, and What to Do Now
LIVE Stage Speaker:
Nick Pericle
– Tenexity
LIVE Stage
10:00 AM - 10:30 AM
PT
AI for the Next Era of Distribution: What's Real, What's Next, and What to Do Now
Location: LIVE Stage (Summit Ballroom)
LIVE Stage Speaker:
Nick Pericle
– Tenexity
LIVE Stage
10:00 AM - 10:30 AM
PT
Supplier Cloud Meetup
HQ Connect
10:00 AM - 10:30 AM
PT
Supplier Cloud Meetup
Location: HQ Connect (Summit Ballroom)
HQ Connect
10:00 AM - 5:00 PM
PT
HQ Connect Meet-Ups
10:00 AM - 5:00 PM
PT
HQ Connect Meet-Ups
Location: HQ Connect (Summit Ballroom)
10:00 AM - 5:00 PM
PT
SipSource Data Center
10:00 AM - 5:00 PM
PT
SipSource Data Center
Location: Summit Ballroom
10:30 AM - 11:30 AM
PT
Mixology Workshop
HUB
10:30 AM - 11:30 AM
PT
Mixology Workshop
Location: Hub (Summit Ballroom)
HUB
11:00 AM - 11:45 AM
PT
Wholesaler Power Hour: What Wholesalers Really Think About Intoxicating Hemp
LIVE Stage Speaker:
Sara Harmelin
– Allied Beverage Group, LLC
LIVE Stage Speaker:
Lacey Sadoff
– Badger Liquor Co, Inc.
LIVE Stage Speaker:
Justin Ashby
– Southern Crown Partners
LIVE Stage
11:00 AM - 11:45 AM
PT
Wholesaler Power Hour: What Wholesalers Really Think About Intoxicating Hemp
Location: LIVE Stage (Summit Ballroom)
LIVE Stage Speaker:
Sara Harmelin
– Allied Beverage Group, LLC
LIVE Stage Speaker:
Lacey Sadoff
– Badger Liquor Co, Inc.
LIVE Stage Speaker:
Justin Ashby
– Southern Crown Partners
LIVE Stage
11:00 AM - 12:00 PM
PT
Nick Pericle Advising Session
HQ Connect
11:00 AM - 12:00 PM
PT
Nick Pericle Advising Session
Location: HQ Connect (Summit Ballroom)
HQ Connect
11:30 AM - 12:30 PM
PT
Mixology Workshop
HUB
11:30 AM - 12:30 PM
PT
Mixology Workshop
Location: Hub (Summit Ballroom)
HUB
12:00 PM - 12:20 PM
PT
Moments That Move Markets: The Honey Duce™ Case Study
LIVE Stage Speaker:
Aleco Azqueta
LIVE Stage
12:00 PM - 12:20 PM
PT
Moments That Move Markets: The Honey Duce™ Case Study
Location: LIVE Stage (Summit Ballroom)
LIVE Stage Speaker:
Aleco Azqueta
LIVE Stage
12:00 PM - 1:00 PM
PT
Lunch
12:00 PM - 1:00 PM
PT
Lunch
Location: LIVE Stage (Summit Ballroom)
12:00 PM - 1:30 PM
PT
Past Chairman's Luncheon
12:00 PM - 1:30 PM
PT
Past Chairman's Luncheon (Invite Only)
Location: Forum 119
12:00 PM - 5:00 PM
PT
Main Street Suites Open
12:00 PM - 5:00 PM
PT
Main Street Suites Open
Location: Caesars Forum
1:00 PM - 1:20 PM
PT
Inside the Minds of On-Premise Operators
LIVE Stage Speaker:
Gary Gruver
– Marriott International
LIVE Stage Speaker:
Joe Haro
– The Tao Group
LIVE Stage Speaker:
Constantin Alexander
– Lev Group
LIVE Stage Speaker:
Chris Adams
– Ellis Adams Group
LIVE Stage
1:00 PM - 1:20 PM
PT
Inside the Minds of On-Premise Operators
Location: LIVE Stage (Summit Ballroom)
LIVE Stage Speaker:
Gary Gruver
– Marriott International
LIVE Stage Speaker:
Joe Haro
– The Tao Group
LIVE Stage Speaker:
Constantin Alexander
– Lev Group
LIVE Stage Speaker:
Chris Adams
– Ellis Adams Group
LIVE Stage
1:00 PM - 2:00 PM
PT
National Tax Agency of Japan Tasting
HQ Connect
1:00 PM - 2:00 PM
PT
National Tax Agency of Japan Tasting
Location: HQ Connect (Summit Ballroom)
HQ Connect
1:30 PM - 2:30 PM
PT
Mixology Workshop
HUB
1:30 PM - 2:30 PM
PT
Mixology Workshop
Location: Hub (Summit Ballroom)
HUB
2:00 PM - 2:30 PM
PT
The Power of Stories in a Blurred-Category World
LIVE Stage Speaker:
Courtney O'Brien
– The Outlier Initiative
LIVE Stage
2:00 PM - 2:30 PM
PT
The Power of Stories in a Blurred-Category World
Location: LIVE Stage (Summit Ballroom)
LIVE Stage Speaker:
Courtney O'Brien
– The Outlier Initiative
LIVE Stage
2:30 PM - 3:30 PM
PT
Mixology Workshop
HUB
2:30 PM - 3:30 PM
PT
Mixology Workshop
Location: Hub (Summit Ballroom)
HUB
3:00 PM - 3:30 PM
PT
From Trend to Tier: How Non-Alc Strengthens the Three-Tier System
LIVE Stage Speaker:
Rachel Martin
LIVE Stage Speaker:
Chad Lapp
LIVE Stage Speaker:
Emily Heintz
LIVE Stage Speaker:
Nicholas Bodkins
LIVE Stage
3:00 PM - 3:30 PM
PT
From Trend to Tier: How Non-Alc Strengthens the Three-Tier System
Location: LIVE Stage (Summit Ballroom)
LIVE Stage Speaker:
Rachel Martin
LIVE Stage Speaker:
Chad Lapp
LIVE Stage Speaker:
Emily Heintz
LIVE Stage Speaker:
Nicholas Bodkins
LIVE Stage
3:00 PM - 4:00 PM
PT
Best in Show Wine & Spirits Tasting
HQ Connect
3:00 PM - 4:00 PM
PT
Best in Show Wine & Spirits Tasting
Location: HQ Connect (Summit Ballroom)
HQ Connect
3:00 PM - 5:00 PM
PT
TASTE Set-Up
3:00 PM - 5:00 PM
PT
TASTE Set-Up
Location: Forum Ballroom
5:30 PM - 7:30 PM
PT
TASTE
Reception
5:30 PM - 7:30 PM
PT
TASTE
Location: Forum Ballroom
Reception
