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Full Schedule
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Full Schedule
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Sun, Feb 1
Mon, Feb 2
Tue, Feb 3
Wed, Feb 4
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Monday, February 2, 2026
8:00 AM - 5:00 PM
PT
Freeman Product Distribution Center Open
8:00 AM - 5:00 PM
PT
Freeman Product Distribution Center Open
Location: Caesars Forum
8:00 AM - 5:00 PM
PT
Main Street Suites Set Up
8:00 AM - 5:00 PM
PT
Main Street Suites Set Up
Location: Caesars Forum
8:00 AM - 6:00 PM
PT
Access HQ Set Up (Exhibit Booths & HQ Suites)
8:00 AM - 6:00 PM
PT
Access HQ Set Up (Exhibit Booths & HQ Suites)
Location: Summit Ballroom
8:00 AM - 6:00 PM
PT
Members Lounge Open
8:00 AM - 6:00 PM
PT
WSWA Member Services Lounge Open
Location: Forum Pre-Function
8:00 AM - 6:00 PM
PT
Registration & Member Services Open
8:00 AM - 6:00 PM
PT
Registration & Member Services Open
Location: Forum Pre-Function
10:00 AM - 12:00 PM
PT
Wine & Spirits Tasting Competition: Best in Show Sweepstakes (Closed Event, Open to Judges Only)
10:00 AM - 12:00 PM
PT
Wine & Spirits Tasting Competition: Best in Show Sweepstakes (Closed Event, Open to Judges Only)
Location: Academy 420
10:30 AM - 12:30 PM
PT
Board of Directors Meeting & Lunch (Invitation Only)
10:30 AM - 12:30 PM
PT
Board of Directors Meeting & Lunch (Invitation Only)
Location: Council Boardroom
12:00 PM - 6:00 PM
PT
Welcome Lounge
12:00 PM - 6:00 PM
PT
Welcome Lounge
Location: Forum Pre-Function
1:00 PM - 2:30 PM
PT
WSWA Wholesaler Members Meeting
1:00 PM - 2:30 PM
PT
WSWA Wholesaler Members Meeting
Location: Forum Ballroom
2:00 PM - 3:00 PM
PT
Media & Brand Battle Reception (Invite Only)
Reception
2:00 PM - 3:00 PM
PT
Media & Brand Battle Reception (Invite Only)
Location: Forum 119
Reception
3:00 PM - 4:00 PM
PT
WSWA Wholesaler Member & Non-Member Reception (Invite Only)
Reception
3:00 PM - 4:00 PM
PT
WSWA Wholesaler Member & Non-Member Reception (Invite Only)
Location: Forum Pre-Function 2
Reception
4:15 PM - 6:00 PM
PT
Opening General Session: State of the Alcohol Industry
4:15 PM - 4:30 PM
PT
Welcome Address from WSWA President & CEO + Chairman’s Presentation
Location: Forum Ballroom
Main Stage Speaker:
Cutter Smith
– Eder Brothers, Inc
Main Stage Speaker:
Francis Creighton
– Wine & Spirits Wholesalers of America
Main Stage
4:30 PM - 4:45 PM
PT
Presentation of Ray Herrmann H.E.R.O. Award and The Moment Maker Award
Location: Forum Ballroom
Main Stage
4:45 PM - 5:15 PM
PT
SipSource Trends Update
Location: Forum Ballroom
Main Stage Speaker:
Danny Brager
– SipSource
Main Stage Speaker:
Dale Stratton
– SipSource
Main Stage
5:15 PM - 5:45 PM
PT
Consumer Engagement Tactics for Today’s Market
Location: Forum Ballroom
Main Stage Speaker:
Rick Tigner
– Jackson Family Wines
Main Stage Speaker:
Danny Wirtz
– Breakthru Beverage Group
Main Stage Speaker:
Faud Hannon
– Door Dash
Main Stage Speaker:
Verene de Marffy
– William Grant & Sons
Main Stage
5:45 PM - 6:00 PM
PT
From Gridiron to Glass: Terry Bradshaw’s Journey into Spirits
Location: Forum Ballroom
Main Stage
6:00 PM - 7:30 PM
PT
Celebrate LIVE
Reception
6:00 PM - 7:30 PM
PT
Celebrate LIVE
Location: Forum Ballroom
Reception
