Full Schedule

12:00 PM - 5:00 PM PT

Access HQ Set Up (Exhibit booths) By Appointment Only

Location: Summit Ballroom

12:00 PM - 5:00 PM PT

Freeman Product Distribution Center Open

Location: Summit Pre-Function 4 Built In Desk

12:00 PM - 5:00 PM PT

Wine & Spirits Tasting Competition (Closed Event, Open to Judges Only)

Location: Academy 420

1:00 PM - 5:00 PM PT

Main Street Suites Move In (by Appointment Only)

Location: Caesars Forum

8:00 AM - 5:00 PM PT

Freeman Product Distribution Center Open

Location: Caesars Forum

8:00 AM - 5:00 PM PT

Main Street Suites Set Up

Location: Caesars Forum

8:00 AM - 6:00 PM PT

Access HQ Set Up (Exhibit Booths & HQ Suites)

Location: Summit Ballroom

8:00 AM - 6:00 PM PT

WSWA Member Services Lounge Open

Location: Forum Pre-Function

8:00 AM - 6:00 PM PT

Registration & Member Services Open

Location: Forum Pre-Function

Sponsored By

9:00 AM - 5:00 PM PT

Pronghorn Lounge

Sponsored By

10:00 AM - 12:00 PM PT

Wine & Spirits Tasting Competition: Best in Show Sweepstakes (Closed Event, Open to Judges Only)

Location: Academy 420

10:30 AM - 12:30 PM PT

Board of Directors Meeting & Lunch (Invitation Only)

Location: Council Boardroom

12:00 PM - 6:00 PM PT

Welcome Lounge

Location: Forum Pre-Function

1:00 PM - 2:30 PM PT

WSWA Wholesaler Members Meeting

Location: Forum Ballroom

2:00 PM - 3:00 PM PT

Media & Brand Battle Reception (Invite Only)

Location: Forum 119

Reception

3:00 PM - 4:00 PM PT

WSWA Wholesaler Member & Non-Member Reception (Invite Only)

Location: Forum Pre-Function 2

Reception

4:15 PM - 4:30 PM PT

Welcome Address from WSWA President & CEO + Chairman’s Presentation

Location: Main Stage (Forum Ballroom)

Main Stage Speaker: – Eder Goodman

Main Stage Speaker: – Wine & Spirits Wholesalers of America

Main Stage

4:30 PM - 4:45 PM PT

Presentation of Ray Herrmann H.E.R.O. Award and The Moment Maker Award

Location: Main Stage (Forum Ballroom)

Main Stage

4:45 PM - 5:15 PM PT

SipSource Trends Update

Location: Main Stage (Forum Ballroom)

Main Stage Speaker: – SipSource

Main Stage

5:15 PM - 5:45 PM PT

Consumer Engagement Tactics for Today’s Market

Location: Main Stage (Forum Ballroom)

Main Stage Speaker: – Jackson Family Wines

Main Stage Speaker: – Breakthru Beverage Group

Main Stage Speaker: – Door Dash

Main Stage Speaker: – Bacardi

Main Stage

5:45 PM - 6:00 PM PT

From Gridiron to Glass: Terry Bradshaw’s Journey into Spirits

Location: Main Stage (Forum Ballroom)

Main Stage

6:00 PM - 7:30 PM PT

Celebrate LIVE

Location: Main Stage (Forum Ballroom)

Reception

Sponsored By

7:30 AM - 6:00 PM PT

Registration & Member Services Open

Location: Forum Pre-Function

Sponsored By

7:30 AM - 6:00 PM PT

WSWA Member Services Lounge Open

Location: Forum Pre-Function

8:00 AM - 9:30 AM PT

Brand Battle & Breakfast

Location: Forum Ballroom

Main Stage

8:00 AM - 6:00 PM PT

Welcome Lounge Open

Location: Forum Pre-Function

9:00 AM - 5:00 PM PT

Pronghorn Lounge

Sponsored By

9:00 AM - 5:00 PM PT

Tequila Adictivo Lounge

Sponsored By

9:30 AM - 5:00 PM PT

Access HQ Open (Exhibit Hall)

Location: Summit Ballroom

9:30 AM - 5:00 PM PT

Freeman Product Distribution Center Open

Location: Summit Pre-Function 4 Built In Desk

9:30 AM - 5:00 PM PT

Hub Activities Open

Location: Hub (Summit Ballroom)

10:00 AM - 10:30 AM PT

AI for the Next Era of Distribution: What's Real, What's Next, and What to Do Now

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker: – Tenexity

LIVE Stage

10:00 AM - 10:30 AM PT

Supplier Cloud Meetup

Location: HQ Connect (Summit Ballroom)

HQ Connect

Sponsored By

10:00 AM - 5:00 PM PT

SipSource Data Center

Location: Summit Ballroom

11:00 AM - 11:45 AM PT

Wholesaler Power Hour: What Wholesalers Really Think About Intoxicating Hemp

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker: – Allied Beverage Group, LLC

LIVE Stage Speaker: – Badger Liquor Co, Inc.

LIVE Stage Speaker: – Southern Crown Partners

LIVE Stage

11:00 AM - 12:00 PM PT

Nick Pericle Advising Session

Location: HQ Connect (Summit Ballroom)

HQ Connect

11:30 AM - 12:30 PM PT

Shaking Things Up: Building the Perfect Pisco Punch

Location: Hub (Summit Ballroom)

Mixologist:

HUB

12:00 PM - 12:30 PM PT

Leaders in Conversation: David Trone & Charlie Merinoff on New Industry Frontiers

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker: – Breakthru Beverage Group

LIVE Stage Speaker: – Total Wine & More

LIVE Stage

12:00 PM - 1:00 PM PT

Lunch

Location: LIVE Stage (Summit Ballroom)

12:00 PM - 5:00 PM PT

Main Street Suites Open

Location: Caesars Forum

1:00 PM - 1:30 PM PT

Inside the Minds of On-Premise Operators

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker: – Marriott International

LIVE Stage Speaker: – The Tao Group

LIVE Stage Speaker: – Lev Group

LIVE Stage Speaker: – Ellis Adams Group

LIVE Stage

1:00 PM - 2:00 PM PT

National Tax Agency of Japan Tasting

Location: HQ Connect (Summit Ballroom)

HQ Connect

Sponsored By

1:30 PM - 2:30 PM PT

Making the Menu: What Makes a Brand Cocktail-Friendly

Location: Hub (Summit Ballroom)

Mixologist:

HUB

2:00 PM - 2:30 PM PT

The Power of Stories in a Blurred-Category World

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker: – The Outlier Initiative

LIVE Stage

2:30 PM - 3:30 PM PT

Flavor First: Classic Structures, Modern Pairings, and What’s Trending Now

Location: Hub (Summit Ballroom)

Mixologist: – Beautiful Booze

Mixologist: – Little Lane Media Productions

HUB

3:00 PM - 3:30 PM PT

From Trend to Tier: How Non-Alc Strengthens the Three-Tier System

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker: – Cofounder, Author and Lead Instructor AFNA Wine Certified™

LIVE Stage Speaker: – Opici Family Distilling

LIVE Stage Speaker: – Sèchey

LIVE Stage Speaker: – InvestBev

LIVE Stage

3:00 PM - 4:00 PM PT

Best in Show Wine & Spirits Tasting

Location: HQ Connect (Summit Ballroom)

HQ Connect

3:00 PM - 5:00 PM PT

TASTE Set-Up

Location: Forum Ballroom

3:30 PM - 4:00 PM PT

Flavor in Focus: A Zero-Proof Tasting Experience

Location: LIVE Stage (Summit Ballroom)

LIVE Stage

5:30 PM - 7:30 PM PT

TASTE

Location: Forum 105

Reception

7:30 AM - 5:30 PM PT

Registration & WSWA Member Services Open

Location: Forum Pre-Function

Sponsored By

8:30 AM - 11:30 AM PT

SGWS WineForward: A Deep Dive into the State of the Wine Industry & Breakfast

Location: Forum Ballroom

Main Stage

8:00 AM - 8:30 AM PT

Breakfast

Location: Forum Ballroom

8:30 AM - 8:45 AM PT

Awards Presentation

Location: Forum Ballroom

Main Stage

9:00 AM - 9:10 AM PT

Welcome & Introductions

Location: Forum Ballroom

Main Stage Speaker: – Southern Glazer’s Wine & Spirits, LLC

Main Stage

9:10 AM - 11:30 AM PT

Panel Discussion Hosted by Cindy Leonard, Southern Glazer’s Wine & Spirits

Location: Forum Ballroom

Main Stage Speaker: – The Wine Group

Main Stage Speaker: – Delilah

Main Stage Speaker: – Jackson Family Wines

Main Stage Speaker: – Southern Glazer’s Wine & Spirits, LLC

Main Stage Speaker: – Global Research, RBC Capital Markets, LLC

Main Stage Speaker: – BeatBox

Main Stage Speaker: – Southern Glazer’s Wine & Spirits, LLC

Main Stage

8:00 AM - 6:00 PM PT

Welcome Lounge

Location: Forum Pre-Function 2

9:00 AM - 5:00 PM PT

Pronghorn Lounge

Sponsored By

9:00 AM - 5:00 PM PT

Tequila Adictivo Lounge

Sponsored By

10:00 AM - 11:00 AM PT

Supplier to Solution Matchmaking

Location: HQ Connect (Summit Ballroom)

HQ Connect

10:30 AM - 11:30 AM PT

Ask the Mixologist Office Hours

Location: Hub (Summit Ballroom)

Mixologist: – Allied Beverage Group

HUB

11:00 AM - 11:45 AM PT

Operational Efficiencies in Brand Building

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker: – MHW Ltd

LIVE Stage Speaker: – Revenue Beverage Solutions

LIVE Stage Speaker: – Funk Harbor Rum

LIVE Stage Speaker: – Whiskey JYPSI

LIVE Stage

11:30 AM - 12:00 PM PT

Supplier Cloud Meetup

Location: HQ Connect (Summit Ballroom)

Sponsored By

11:30 AM - 12:30 PM PT

Flagship Relationships: Brand & Account Conversations that Make Sense

Location: Hub (Summit Ballroom)

Mixologist: – Allied Beverage Group

HUB

11:30 AM - 5:00 PM PT

Access HQ Open (Exhibit Hall)

Location: Summit Ballroom

11:30 AM - 5:00 PM PT

Freeman Product Distribution Center Open

Location: Summit Pre-Function 4 Built In Desk

11:30 AM - 5:00 PM PT

Main Street Suites Open

Location: Caesars Forum

12:00 PM - 12:30 PM PT

The Hidden Time Drains Burdening Your GTM Team—and What Leaders Can Do

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker: – Andavi Solutions

LIVE Stage

Sponsored By

12:00 PM - 1:00 PM PT

Lunch Sponsored by Andavi Solutions

Location: LIVE Stage (Summit Ballroom)

Sponsored By

12:00 PM - 5:00 PM PT

Hub Activities Open

Location: Hub (Summit Ballroom)

HUB

12:00 PM - 5:00 PM PT

SipSource Data Center

Location: Summit Ballroom

1:00 PM - 1:30 PM PT

Start Small, End Big: Building Purpose-Driven Brands That Create Real Impact

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker: – Make Waves Ventures

LIVE Stage Speaker: – Allied Beverage Group

LIVE Stage

1:00 PM - 2:00 PM PT

TTB Supplier Bootcamp and Q&A

Location: HQ Connect (Summit Ballroom)

Expert:

HQ Connect

1:30 PM - 2:30 PM PT

What Gen Z and Millennials Really Order (and Why)

Location: Hub (Summit Ballroom)

Mixologist:

HUB

2:00 PM - 2:30 PM PT

Supplier Cloud Meetup

Location: HQ Connect (Summit Ballroom)

HQ Connect

Sponsored By

2:00 PM - 2:40 PM PT

The Retail Outlook for Intoxicating Hemp

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker: – Best Brands Inc.

LIVE Stage Speaker: – Specs Family Corp

LIVE Stage Speaker:

LIVE Stage Speaker: – Sinkers Beverages and Bluegrass Beverages

LIVE Stage

2:30 PM - 3:30 PM PT

The Anatomy of a Classic Cocktail

Location: Hub (Summit Ballroom)

Mixologist:

HUB

3:00 PM - 3:30 PM PT

The Value of Partnerships within The Retail Tier

Location: LIVE Stage (Summit Ballroom)

LIVE Stage Speaker:

LIVE Stage Speaker: – Adictivo Tequila

LIVE Stage Speaker: – Boone County Jail Distillery

LIVE Stage

3:00 PM - 4:00 PM PT

Hemp Beverages & Open Industry Conversation

Location: HQ Connect (Summit Ballroom)

HQ Connect

3:00 PM - 5:00 PM PT

Access LIVE 2027 Pre-Sale

Location: HQ Connect (Summit Ballroom)

5:00 PM - 6:30 PM PT

Ovation LIVE

Location: Forum Pre-Function

Reception

6:30 PM - 8:30 PM PT

Freeman Product Distribution Center Open

Location: Summit Pre-Function 4 Built In Desk

8:00 AM - 10:00 AM PT

Access LIVE 2027 Pre-Sale

Location: Forum Pre-Function

8:00 AM - 2:00 PM PT

Freeman Product Distribution Center Open

Location: Summit Pre-Function 4 Built In Desk